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Head of Acquisition
Careers.bet is collaborating with a leading iGaming operator seeking an experienced Head of Acquisition to spearhead their growth initiatives across the Latin American (LATAM) market. This pivotal role involves developing and executing comprehensive acquisition strategies to drive user growth and enhance market share in the region.
Key Responsibilities
- Strategic Leadership: Oversee all acquisition channels, including paid media, SEO, and affiliation, ensuring maximum ROI.
- Campaign Management: Plan and implement brand campaigns through social media, programmatic advertising, and other channels to scale both organic and overall acquisition efforts.
- Performance Marketing: Manage and optimize PPC campaigns on platforms such as Google Ads and Facebook Ads to maximize ROI.
- Data Analysis: Analyze campaign performance data to make informed, data-driven decisions that enhance campaign effectiveness and user acquisition.
- Team Collaboration: Work closely with internal teams to regularly create and improve landing pages, overall marketing, and merchandising campaigns.
- Partner Relations: Identify and cultivate top performers, developing incentive programs to reward key partners.
- Market Research: Stay updated on industry trends, representing the business at industry events, and conducting market analysis to uncover growth opportunities.
What We’re Looking For
- Experience: A minimum of 5 years in an acquisition role within the iGaming industry, with a proven track record in both sportsbook and casino products.
- Market Knowledge: Deep understanding of the LATAM market dynamics, consumer behavior, and regulatory environment.
- Analytical Skills: Strong data analysis capabilities with a focus on performance metrics and ROI optimization.
- Communication: Excellent communication and interpersonal skills, with the ability to manage acquisition teams effectively.
- Language Proficiency: Fluency in Spanish and English is required; proficiency in Portuguese is a plus.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment with a proactive and positive attitude.
Why Join This Opportunity?
- Work with a leading iGaming operator dedicated to expanding its presence in the LATAM market.
- Competitive salary package with performance-based incentives.
- Opportunity to lead strategic acquisition initiatives and make a significant impact on the company’s growth.
- Collaborate with a talented and passionate team of professionals in a dynamic industry.
How to Apply
Interested candidates should submit their CV and a brief cover letter in the form below or via email to [email protected]. Applications will be reviewed on a rolling basis. We encourage you to apply early to avoid missing this opportunity!
At Careers.bet, we specialize in connecting top talent with leading opportunities in iGaming and technology. With deep expertise in LATAM and global markets, we ensure you’ll find the right role to match your skills and career goals.