Careers.bet is working with a leading iGaming operator looking for an experienced Marketing Manager to drive brand growth and customer engagement in the LATAM market. This is an exciting opportunity to work with an established company in the industry, leading multi-channel marketing strategies and ensuring competitive positioning in the region.

If you are a data-driven, strategic marketer with a passion for iGaming and a deep understanding of the Mexican market, we want to hear from you!

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement a multi-channel marketing strategy tailored to the Mexican market, covering ATL, BTL, digital, influencer marketing, and on-site promotions.
• Performance & KPIs: Define and monitor key marketing targets, including traffic growth, conversion rates, player value, and acquisition costs, aligning with the company’s financial objectives.
• Brand Positioning & Campaign Management: Plan, localize, and execute high-impact marketing campaigns to strengthen the brand and enhance user engagement.
• Creative & Content Development: Work with agencies and internal teams to create compelling content and advertising materials that resonate with Mexican audiences.
• Market Analysis & Competitive Research: Stay ahead of industry trends, track competitor activities, and identify opportunities for market differentiation.
• Budget & ROI Management: Optimize marketing budgets, ensuring cost-effective media buying and maximizing campaign ROI.
• Partnerships & Negotiations: Develop and negotiate business deals with media partners, affiliates, and key industry stakeholders to enhance brand exposure.
• Regulatory Compliance: Ensure that all marketing initiatives comply with local iGaming regulations and advertising guidelines.
• Team Leadership & Collaboration: Lead and coordinate marketing teams, agencies, and third-party vendors to execute campaigns efficiently

What We’re Looking For

• Experience: Minimum 4 years in a marketing manager role, ideally within the iGaming, sports betting, or digital entertainment sectors.
• Regional Expertise: Strong understanding of the Mexican market, consumer behavior, and local gaming regulations.
• Marketing Skills: Proven track record in digital marketing, brand management, and media planning.
• Data-Driven Mindset: Ability to analyze campaign performance and optimize strategies based on key KPIs.
• Languages: Fluency in Spanish is required; English is a strong plus. .
• Business Acumen: Entrepreneurial approach with a results-driven mindset and hands-on attitude.
• Collaboration & Leadership: Strong communication and leadership skills, with the ability to manage agencies, internal teams, and external partners.
• Flexibility: Willingness to travel occasionally for industry events and partner meetings.

Why Join This Opportunity?

How to Apply

Interested candidates should submit their CV and a brief cover letter in the form below or via email to [email protected]. Applications will be reviewed on a rolling basis. We encourage you to apply early to avoid missing this opportunity!

At Careers.bet, we specialize in connecting top talent with leading opportunities in iGaming and technology. With deep expertise in LATAM and global markets, we ensure you’ll find the right role to match your skills and career goals.